Every first meeting with potential clients can be used to create lasting impressions. And an attractive business card is an essential element that fuels this real-world marketing. Designing your business card right can help avail the opportunity of turning connections into customers.

Here are some design essentials for business cards that will help create a lasting impression.

Consider readability

Do you know what’s usually overlooked in a business card design? It’s making the right font choice. Make sure you keep your potential customers in mind when selecting the font. While big there isn’t much area for big fonts, keeping the font size small would reduce the crispness.

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Using a thoughtful design for your business card is recommended that’s made to impress the right clientele. Use things like font choice, paper thickness, and visual specifications to communicate the company’s story effectively.

Resist clutter

When a design has clashing aspects and multiple focal points, the entire message gets blurred. So, select a core business message you desire to deliver and create a thoughtful design around it. Details such as phone number, name, website, address, social media pages, etc. are usually essentials of a powerful design.

Cohesive colour scheme

Choose the colours for your card in a way that they match the existing business profile, irrespective of the scheme you choose like complementary, triadic, or monochromatic. For instance, you can choose bold, bright, or a mishmash of both colour types to create a design that stands out. For a classic touch, you can use a pop of colour with a mix of black and white.

In addition, working with a professional commercial printer in Brisbane can help get the best cards for your business.