Does your video evidence confirming the importance of crime scene measurement? Just as you would expect a difference there, the same goes for video.
Remember, jurors and claims representatives are sophisticated viewers today. You must apply the same standards to your video presentation as you do to your practice because the quality of your video will reflect not only the image of you and your case but the image that the viewer will perceive.
And do not fall into the home camcorder/trap YouTube. Just because you may have your post-law firm videos to your website or YouTube or for family and staff watched most popular YouTube videos or at least amusing, does not mean they have no place in a courtroom or at a table representative of this claim.
Knowing your primary target audience
Before one iota is shot, make sure you have a clear, concise idea of who your audience will be and the results you want to achieve from your video presentation.
Obviously, the message you want to convey to the jury different from an adjuster. A video documentary produced settlements to pull the heartstrings jury will backfire because the target market is the insurance company representative.
Keep in mind the theme of your case and convey the points you want to communicate in your video for your video production team. Do not get caught with the camera angles, lighting and play "director."
If you have selected the right video production team and communicated to their obligations and damage to your case, you will not be disappointed in your final video.