There are some new methods that are faster, more practical and versatile than the old traditional ones. Following are some of the most common forms of digital marketing

Website (SEO content)
Blogs
Online Advertising
Online video content
PPC (pay-per-click) advertising
Email marketing
Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)
Mobile marketing (SMS, MMS, etc)

The importance of digital marketing works not only in favor of marketers, but it also provides something innovative to the consumers too. Let us understand the importance of digital marketing and digital pr and outreach.

1. Cost-Effective

It is more cost-effective than other traditional marketing. This is particularly important for small businesses as they don’t have many resources or capital. New media can provide you with a less expensive and more viable promoting channel.

2. Utilize Content to Connect with Customers

Utilizing digital content either sponsored or free enables you to interface with customers more adequately than direct mail or PR campaigns. The quality of your online presence now directly connected to the achievement of your business.

3. Take into account the Mobile Customer

Innovation has evolved so much that mobile devices are no longer thought to be simple other options to PCs or laptops. 91% of grown-ups always have their mobile devices & regularly use them to browse the internet. The largest group of customers is utilizing their mobile devices daily, so it’s important to use a marketing solution or advertisements that target these devices properly.

4. Acknowledge Higher ROI and Revenue

By increasing digital outreach, you can build your revenue. The more information that you can extract from your outreach campaigns, the better your expectations and along the ROI will be.