SMS stands for Short Message Service and are generally 160 character text messages sent between mobile phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to have opted into your lists. You can get more information regarding SMS in Misr via https://togetherpro.com/sms-service/
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Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in price and functionality. The best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Make sure you only deal with a reputable SMS gateway as delivery reliability can vary a lot.
Different types of SMS delivery
There are two main types of online SMS delivery. The direct connection where the SMS gateway is plugged directly into the telco's in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost-effective SMS marketing than a direct connection.
Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying the same as a more reliable connection as you still pay for messages not delivered.